' Every advertisement must be considered as a contribution to the complex symbol which is the brand image...I am astonished to find how many manufacturers, even among the new generation, believe that women can be persuaded by LOGIC and ARGUMENT to buy one brand in preference to another- even when the two brands are technically identical...
' The manufacturers who dedicate their advertising to building the most favorable image, the most sharply defined personality for their brands are the ones who will get the largest share of these markets at the highest profit in the long run'- (Speech by Ogilvy )
' The manufacturers who dedicate their advertising to building the most favorable image, the most sharply defined personality for their brands are the ones who will get the largest share of these markets at the highest profit in the long run'- (Speech by Ogilvy )
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